Should You Sell RSUs at a Loss? (Here’s When It Actually Makes Sense)

RSUs can be a game-changer in your compensation package… until the stock drops. 📉

So what happens when your RSUs are underwater? Should you hold on and hope for a rebound or sell at a loss?

In this video, we cover:

✔ When it’s okay to sell RSUs at a loss (like when you need cash now)
✔ The difference between a simple price decline vs. a real loss
✔ Why small losses (0–10%) usually don’t matter
✔ What to do if you’re facing a 10%+ drop
✔ How to evaluate whether it’s just bad timing or a bigger company issue
✔ Why selling at a loss could still be the smart move if it protects your future

The goal? To help you stop feeling stuck, take control, and create a smarter plan for your RSUs.

About KB Financial Advisors

We specialize in helping tech professionals—including startup employees, founders, and engineers—make sense of their equity, taxes, and long-term financial goals. Whether it’s ISOs, RSUs, or preparing for IPO day, we’re your financial guide through every stage.

Tech IPO 2025, startup IPO strategy, stock options illiquid, WilmerHale IPO Report, IPO market update 2025, tech equity planning, financial advisor for startup employees, startup stock options 2025, Klarna IPO delay, StubHub IPO news, CoreWeave IPO performance, how to prepare for IPO, tech employee stock plan, equity compensation planning.

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