Our Team

Meet the KB Financial Advisors Team

KB Financial Advisors is a fee-only financial planning firm in San Francisco specializing in equity compensation strategy for tech founders and FAANG employees. Our team brings 30+ combined years of experience across CFP®, CPA, EA, and ECA credentials. SEC-registered RIA, CRD 134374.

Jackie Kleinman

CFP

Jackie Kleinman, CFP™, is the principal of KB Financial Advisors. Jackie started her career in financial planning in 1996 at an insurance and brokerage firm. She enjoyed the client interaction, but was bothered by the conflict of interest inherent in commission planning. In 2002, as an advocate of fee-only planning, she opened her doors to assist clients in growing their wealth and enhancing their lifestyles by combining investment advice, taxes and setting each individual’s priorities and goals.

Credentials

  • CFP® designation (Certified Financial Planner)
  • Founded KB Financial Advisors in 2002 as an advocate of fee-only planning
  • 28+ years in financial planning (career started 1996)
  • Co-author of “The AdviseHERy Board: Create Support, Solve Issues, Grow Business” (with Karen Colligan and Lynn Forbes)

Community & Board Service

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Landon Loveall

CFP

Since passing the Certified Financial Planner (CFP) exam in November 2009, Landon has dedicated himself to the needs of busy young professionals. Before joining KB Financial Advisors in 2012, Landon founded Cumberland Wealth Planners in 2010 to serve clients in Nashville, TN. Landon took over the On Your Way to Wealth program in 2014 to help KB Financial Advisors further expand their work with young tech professionals in San Francisco who have stock options.

When he’s not on a plane to San Francisco, Landon lives in Nashville, TN with his wife Melissa and their three children.

Credentials

  • CFP® designation (Certified Financial Planner) since November 2009
  • Lead of On Your Way to Wealth program for tech founders, FAANG employees, and pre-liquidity startup employees
  • Founder of Cumberland Wealth Planners (2010, merged with KB in 2015)
  • Specializes in RSUs, ISOs, NSOs, ESPPs, 83(b) elections, AMT planning, QSBS qualification, and pre-IPO preparation

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Chelsea Rustek

Tax Manager

Chelsea is an Enrolled Agent (EA), working in the taxation field since 2014. Chelsea is also an Equity Compensation Associate (ECA) through Santa Clara University, she brings advanced tax knowledge in equity compensation to our team. Chelsea’s expertise encompasses various stock option compensations, IPOs, and tax planning, allowing her to work closely with financial advisors to mitigate tax risks and burdens for our clients.

Credentials

  • Enrolled Agent (EA) with the IRS
  • Equity Compensation Associate (ECA) via Santa Clara University
  • In tax practice since 2014
  • Specializes in RSU, ISO, NSO, ESPP, and QSBS tax reporting, plus AMT planning for early-stage option exercises

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Kayla Benjamin

CFP

Kayla Benjamin, CFP® is an Associate Advisor at KB Financial Advisors. She works closely with clients throughout their financial journey, from onboarding to long-term strategic planning, ensuring they feel supported and confident every step of the way.

Known for her ability to make complex financial scenarios easy to understand, Kayla helps clients connect the numbers to their bigger goals so they can see how today’s decisions shape their future. Her favorite part of the job is building long-term partnerships and celebrating milestones alongside the clients she serves.

Based in Denver, she enjoys snowboarding, mountain biking, and hiking. Her favorite pastime is fly fishing on Colorado’s rivers and high alpine lakes.

Credentials

  • CFP® designation (Certified Financial Planner)
  • Associate Advisor at KB Financial Advisors

Work with us

If you’re a tech founder, FAANG employee, or pre-liquidity startup employee navigating complex equity compensation, RSU vesting, ISO exercises, or pre-IPO planning, we’d love to talk. Book a free 30-minute discovery call with our team.